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The Rule That Got Me 12K Daily Spotify Streams
S.J. Scott
September 15, 2025
In partnership with
Welcome to another edition of the 1% Habits Newsletter!
This is where you’ll get up-to-date information on small wins to improve your habits, productivity, and life satisfaction.
Let’s get to it.
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📈 The Rule That Got Me 12K Daily Streams
In past emails, I’ve mentioned the “AI Faceless Video” project I’ve been experimenting with in 2025. After months of tinkering, I finally landed on an approach that seems to be working:
Create songs for a specific demographic using the Suno program.
Release these songs on all the major platforms (Spotify, iTunes, YouTube Music, Amazon Music, etc.).
Use AI image and video tools to create short “movies” that promote these songs.
Promote these snippets across TikTok, Instagram Reels, YouTube Shorts, and Facebook Reels.
This project has become part of my daily rhythm. Almost every day — even during my recent vacation — I carved out a little time to work on it.
And the surprising part? The results are starting to show. In fact, the songs have generated 12,000+ Spotify daily streams for a few days last week.
See here:
Now, I’m not sharing this to brag. Instead, I want to highlight a simple truth: consistent, daily focus compounds into results.
Which brings me to a framework that explains why this is working: the 90/90/1 rule.
What Is the 90/90/1 Rule?
The 90/90/1 rule was popularized by leadership expert Robin Sharma. The idea is simple:
● For the next 90 days
● Spend the first 90 minutes of your workday
● On your 1 most important project
That’s it.
No multitasking. No “when I get around to it.” Just 90 minutes of deep, distraction-free work on the thing that matters most.
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Why It Works (and Why Most People Struggle Without It)
Most of us start the day by checking email, scrolling social media, or handling other people’s priorities. By the time we get to our own projects, our energy and focus are already drained.
The 90/90/1 rule flips the script:
● You front-load your priorities. Your best energy goes to your most important work.
● You reduce decision fatigue. No more “What should I work on today?” You already know.
● You build momentum. Ninety days is long enough to make progress, but short enough to stay motivated.
● You harness compound interest. Ninety minutes × 90 days = 135 hours of focused effort. That’s the equivalent of three full-time weeks dedicated to one project.
Think about what you could build in 135 hours. A book draft. A business. A new skill. Or, in my case, an entire catalog of AI-generated songs and videos.
How the 90/90/1 Rule Fueled My Music Project
When I first started experimenting with AI music, it felt overwhelming. There were endless tools to try, platforms to learn, and strategies to test. It would’ve been easy to dabble for a few hours here and there and never see results.
But instead, I treated it like my “1.”
Every morning, before diving into email or other tasks, I gave myself focused time to:
● Work on new songs
● Upload tracks to Spotify and other platforms.
● Experiment with AI video snippets.
● Test short-form content on TikTok and YouTube Shorts.
Some days it was more than 90 minutes. Other days, it was just 30–45 minutes. But the consistency mattered more than the length.
And over time, those small daily sessions stacked up. Suddenly, I wasn’t just “experimenting with AI music.” I had a system. I had songs live on streaming platforms. I had videos pulling in thousands of views.
That’s the power of 90/90/1. It turns scattered effort into sustained progress.
How to Implement the 90/90/1 Rule
Here’s a practical plan you can start tomorrow:
Step 1: Choose Your “1”
Pick the single project that would move the needle most in your life or work. Ask yourself: If I only made progress on one thing over the next 90 days, what would make the biggest difference?
Examples:
● Writing a book
● Building a side hustle
● Creating a course
● Improving your health
● Launching a podcast
● Learning a new skill
Step 2: Protect the Time
Block off 90 minutes at the start of your day. Treat it like a sacred appointment.
Tools that help:
● Google Calendar → block recurring 90‑minute sessions.
● Focus@Will → background music designed to keep you in flow.
Step 3: Eliminate Distractions
Turn off notifications. Close tabs. Tell coworkers or family you’re unavailable.
Tools that help:
● Freedom or Cold Turkey → block distracting sites.
● Forest → gamify staying off your phone.
Step 4: Track Your Streak
Progress is motivating when you can see it. Use a habit tracker to mark off each day you complete your 90 minutes.
Options:
● Streaks
● Habitica
● A simple notebook or wall calendar
Step 5: Review After 90 Days
At the end of the cycle, look back at what you’ve built. Even if you don’t “finish,” you’ll likely be shocked at how far you’ve come.
What Makes This Different From Other Productivity Hacks
There are countless productivity systems out there — Pomodoro, time blocking, GTD, etc. The 90/90/1 rule stands out because it’s both simple and specific.
● It doesn’t ask you to overhaul your entire schedule.
● It doesn’t require fancy tools.
● It doesn’t spread your energy across 10 different goals.
It’s just: one project, 90 minutes, for 90 days.
That’s why it works.
Final Thoughts on the 90/90/1 Rule
My AI music/video project is living proof of this principle. I didn’t get 12,000 Spotify streams in a few days because of luck. It happened because I showed up every morning, day after day, chipping away at the process.
The 90/90/1 rule forces you to do the same: to commit, to focus, and to build momentum on the work that actually matters.
So here’s my challenge to you:
Pick your “1” project today. Tomorrow morning, give it your first 90 minutes. Then do it again the next day. And the next.
Because in 90 days, you won’t just have ideas. You’ll have results.
And that’s the power of the 90/90/1 rule.
Talk soon,
Steve
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